June 7^th, 2017:         For Immediate Release

Press Contacts:       Andy Sacher (818) 824-4305 or Jim Anzide (323) 804-4161

Explore Your History. Discover Your Pride.

June 7^th, 2017, Los Angeles, CA: THE LAVENDER EFFECT® and Out & About Tours launch the PRIDE Explorer™ App – the 1^st and only self-guided Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) and Allied History Tour of Los Angeles that is both educational and entertaining.

PRIDE Explorer’s first tour offering is “LGBTinsel Town!” From the historic and haunted Hollywood Roosevelt Hotel to the hustler-laden intersection of Hollywood & Vine, and all points in between, PRIDE Explorer’s interactive self-guided walking tour will blow the dust off over a century of closeted stars, underground pansy bars, and gay rights battle scars.

The PRIDE Explorer™ is available for download from the App Store and Google Play for $2.99 (www.prideexplorer.com). Net proceeds support THE LAVENDER EFFECT®, a non-profit project of Community Partners that is Advancing the Future of LGBTQ Heritage and Culture. Go to www.thelavendereffect.org for more information about their mission, projects, and to sign up for their email list.

PRIDE Explorer™ was created with both tourists and locals in mind. Gay or straight, young or old, there’s no other tour like this in Hollywood! You can experience it from the glittering streets of Hollywood or the comfort of your own home (or closet)! Team Lavender plans to expand the App to feature more historic locations in the near future.

Sign up before June 30^th at www.thelavendereffect.org/tours/self-guided/ for a chance to win a Guided VIP Tour for 4 people.